I build the digital engine for companies that need a senior operator, not another headcount.

Twenty years across paid media, marketing automation, analytics, and martech — most recently as Senior Director, Digital at a private-equity-backed brand portfolio. Available for fractional and interim engagements.

How we'd work together Read the audit framework

$20M+Annual media spend managed

$1.5B→$3BRevenue run at Camping World, through IPO

54%Growth across the brands my team supported

20 yrsFull-stack marketing leadership

01The Problem

What I keep seeing

Most mid-market marketing organizations have three or four AI tools bought by three or four different people. None of them are connected to the CRM. Nobody can say what any of it changed.

Meanwhile the work with the most obvious leverage — content production, lead scoring, campaign QA, the reporting that eats an analyst's entire week — is still done by hand.

That gap isn't a tooling problem. It's an operating problem, and it's the one I work on.

02Engagements

How we'd work together

AI Marketing Ops Audit

$2,500 / 2 weeks / fixed

A straight diagnostic of your marketing operation, and a prioritized roadmap of where AI creates real leverage — and where it's theater.

Full review of the stack: CRM, automation, analytics, paid media, content operations
Where the manual hours actually go, quantified
A ranked roadmap: what to automate first, what to leave alone, what to stop paying for
A working session with your team to walk through it

No retainer required, no obligation afterward. Most teams find the roadmap pays for the audit on its first line item.

Fractional Digital & Growth Leadership

From $6,000 / month

Senior marketing leadership on a fractional or interim basis — running the function, not just advising it. Ten to twenty hours per week.

Paid media strategy and management across search, social, and programmatic
Marketing automation and CRM — HubSpot, Marketo, Salesforce Marketing Cloud
Analytics infrastructure and executive reporting that people actually use
AI workflow design, built into production rather than piloted
Team building, vendor management, and hiring your eventual full-time replacement

03Track Record

Where I've done this

Pleina Group2024 — Present

Senior Director, Digital. Led digital across a PE-backed luxury portfolio (Kalamazoo Outdoor Gourmet, Urban Bonfire). Drove the org-wide HubSpot rollout, owned analytics and reporting for marketing and sales across three brands, and built custom AI-powered apps and plugins solving specific business problems in production. Rebuilt content operations around AI workflows to increase output without adding headcount.

Camping World & Good Sam2015 — 2019

Digital hire #3 at a public RV retailer; part of the growth team through the run from $1.5B to $3B and the IPO. Personally managed $20M+ in annual spend across Google Ads, Meta, and DV360/StackAdapt for 25+ locations, delivering 20%+ YoY lead growth. Built and led a team of eight.

Kalamazoo Outdoor Gourmet2019 — 2024

Built the digital function from zero for an international luxury brand selling both B2B and B2C: team, stack, marketing automation, audience data integrations, and enterprise analytics infrastructure.

04Start Here

Run the audit yourself

If you're trying to work out what to actually do with AI in your marketing organization, I've published the framework I use — in full, for free. Task inventory, the two axes that determine whether something is a good candidate, the four buckets, and the five traps.

It's genuinely usable without me. If your team runs it and finds the answer themselves, that's a good outcome.

Read the framework Book a call